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About Insurance Shoppers U.S.A

Insurance Shoppers U.S.A is a family-owned & operated insurance agency with our head office located in the beautiful state of Florida. We proudly serve the needs of individuals, retired couples, business owners and families with their insurance and financial needs. We offer free no obligation consultations and reviews of your current financial planning needs. Providing unbiased private and confidential advice. 


As an independent agency specializing in all lines of insurance, we have access to your options in the independent market, as well as many limited distribution proprietary solutions for Life, Health, Annuities, Medicare, Disability, Long-term care and more.


Our needs based approach begins with understanding and listening to your current situation and the needs that you want addressed. From there, we take our time provide unbiased, open-architecture education, coupled with easy-to-understand technology to spreadsheet and compare an industry of options.


Have insurance questions and need assistance? Consult with us at no-cost!

Alex Cassell

Original Founder, Insurance Shoppers U.S.A.
Insurance Professional

Alex Cassell is a licensed independent insurance professional. Alex's career in the insurance industry began in 2010 with a large firm, where Alex became the youngest regional manager in Canada.  In 2013 Alex entered into a partnership with Jeff Locke, opening an independent insurance and financial planning firm.  The firm was an immediate success and after 9 years of growth the firm has expanded internationally to the U.S.A. with a head office in the state of Florida. 


Alex and his family moved to central Florida.  His wife Lisa and three children Caleb, Annie, Gabriel enjoy fishing, outdoor sports and spending time together as a family. 


Jeff Locke

Original Founder, Insurance Shoppers U.S.A.
Insurance Professional

Jeff Locke entered the insurance and financial planning business in January of 2011 working as an advisor with a large national insurance carrier in Canada.  Jeff was dedicated to success and was actively involved in the community becoming a top advisor in a short time frame.  In March 2013 Jeff formed a business partnership with Alex Cassell and started an independent financial planning practice.  The new partnership had immediate success and quickly became one of the fastest growing firms in the region. In 2022 our firm expanded internationally to the U.S.A with our head office in the State of Florida.     


Jeff has one son, Brayden who has also relocated to Florida.  In Jeff's leisure time he enjoys attending sporting events, being active in the community and taking part in his son's passion of BMX racing. 


Alex and Jeff more than exceeded my expectations. For once I actually feel comfortable with the decision I made because they took their time explaining all the policy features and how they work. 

Will Palmer, Client

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